The Rise of Oniverse: A Diverse Empire Unveiled
In a remarkable turn of events, Oniverse, formerly known as Gruppo Calzedonia, has emerged as a powerhouse in the fashion and lifestyle industry. With a 4.8% revenue growth in 2025, reaching a staggering 3.7 billion euros, this Italian giant is transforming the global market.
But here's where it gets intriguing: Oniverse's journey began with a simple concept - innerwear and hosiery. Yet, over time, it evolved into a multifaceted empire, branching out into luxury fashion, bridal wear, food, and even wine!
The group's portfolio now includes renowned brands like Calzedonia, Intimissimi, and Tezenis, specializing in hosiery, innerwear, and beachwear. Additionally, they've expanded into cashmere with Falconeri, bridal fashion with Atelier Emé, and even premium yachts with Cantiere del Pardo.
And this is the part most people miss: Oniverse's commitment to accessibility. Despite their luxurious offerings, brands like Intimissimi strive to maintain competitive pricing, ensuring their loyal customers feel valued.
For instance, Intimissimi's cashmere boatneck top has become a celebrity favorite, with stars like Bella Hadid and Jennifer Lopez embracing the brand.
Oniverse's international expansion is another key highlight. Last year, Antonio Marras, the luxury fashion brand under Oniverse, opened its first flagship store outside Italy in New York's SoHo. This move solidifies the group's global presence and ambition.
During Milan Design Week, the brand showcased its innovative Ephemeral Store, blending fashion with art and history.
Oniverse's reach extends beyond fashion, with Signorvino restaurants and Oniwines, a collection of wineries aiming to celebrate Italian traditions.
In 2025, Oniverse continued its expansion, opening new production sites and hubs, solidifying its position as a diverse and dynamic group.
So, what's your take on Oniverse's transformation? Is it a successful evolution or a risky diversification strategy? We'd love to hear your thoughts in the comments!
